The rules that govern nutrition labelling in the EU have been in force for over a decade. In general, nutrition labelling is included on a voluntary basis so it depends on the goodwill of the agri-and-food industry. Moreover, the type of labelling varies from one product to the next and from one country to the other. As a result, few European consumers take the time to look for this information and to read and analyse it before making their choice. Labels need to be easy-to-read at the time of purchase, to help European consumers to take better control of their eating habits and avoid excess of all kinds.

VIDEO DESCRIPTION: Feature Story by Mostra Communications for the European Commission, with Vox Populi of European consumers; Interviews with Freddy Van de Casseye, General Manager of the Belgian Heart League; Josephine Wills, Director General of EUFIC; Agnes Martin, Nutrition Corporate Director at Danone; Claire Hughes, Nutritionist, Mark & Spencer; Robert Madelin, DG Health and Consumer protection at the European Commission; Edmond Henguelle, Manager Director in the food industry. With supporting commentary.

Shotlist and transcript

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